MEET THE MAKER
FOUNDER
Sarah Brown
ABOUT
Pai is on a mission to prioritize your well-being with skincare crafted especially for sensitive and reactive skin types. For over 15 years, they have championed clean skincare by blending the goodness of natural, ethical, and sustainable elements to do the right thing— for you and the planet.
FOUNDED IN
2006
ORIGIN
London
THE WHY
Faced with sudden skin sensitivity and acne issues, founder Sarah Brown’s frustration grew as 'hypoallergenic' and 'organic' products fell short with their synthetic formulations. Pai prioritizes effective, organic ingredients, rejects deceptive marketing, and recognizes that skincare is a holistic journey—not just a product.
What’s Inside
Pai - The Anthemis Moisturizer
Why You Need It: Keep redness and irritation at bay this winter with a silky hydrator for even the most reactive of skin types. This gentle cream moisturizer nourishes and calms with antioxidant-rich chamomile and rosehip to create a protective barrier for your skin.
Pai - Rosehip Bioregenerate
Why You Need It: Trust us on this one—not only did our experts name this oil the ‘Greatest Serum of all Time’, but it has over 2,000 5-star reviews. This multitasking oil delivers your glowiest complexion, while improving the appearance of dullness, discoloration, and blemishes. Packed with omegas, vitamins C & E, and rosehip seed oil, this is your skin’s holy grail during dry and cold winter months.
Pai - Light Work Cleansing Oil
Why You Need It: You need a no-nonsense cleansing oil to conquer makeup, grime, and impurities—without stripping skin of its essential moisture. Suitable for sensitive skin, this gentle oil balances and calms, making light work of your nighttime routine. For winter skin that’s clean, calm, and collected—look no further than this vitamin C-infused elixir.
Pai - Resurrection Girl Mask
Why You Need It: You (and your skin!) deserve a moment of self-care. Resurrect dull, winter skin with this blue tansy-infused gel mask to hydrate and revitalize. This Allure-award winner works its magic in just 10 minutes, and then rinses off into a rich, milky lather to reveal your softest skin.
Pai - Bonne Nuit
Why You Need It:
Pai’s newest launch is here to revive your beauty sleep. This dream cream fights fatigue with melatonin-mimicking actives to give your skin its full 8-hours. Packed with peptides to boost collagen and soothing vitamin E, your skin will feel less stressed and ready to take on the day.