BYBI (By Beauty Insiders) is known for its superfood-powered formulas, standout eco-packaging, and pro-planet approachā to beauty, from seed to shelf. Co-founded by skincare experts and authors of Clean Beauty Book, Elsie Rutterford and Dominika Minarovic, BYBI isĀ dedicated to creating products that keep skin and the planet healthy through reduced carbon emissionsāand even created the worldās first carbon-negative skincare product.