Nicolas Gerlier combined his love for luxury beauty and artisan design, with sustainability to create La bouche rouge, Parisāthe first French makeup brand to offer clean, high-performance formulas in refillable and recyclable leather cases. Meaning āRed Lipsā in French, La bouche rouge embodies a groundbreaking harmony between luxury, sustainability, and French craftsmanship, and is a powerful voice leading the way to a new beauty ritual.