Collection: Heretic Parfum

Heretic is a provocative fragrance house that challenges traditional perfumery by celebrating the raw, unfiltered beauty of natural botanicals. Founded by Douglas Little, the brand creates genderless, fragrances that celebrate the ‘dirty’ side to clean beauty—capturing the raw essence of plants from soil to petals—to disrupt the synthetic perfume landscape. Handcrafted in small batches using ancient perfumery traditions, Heretic invites wearers to never conform to the masses by crafting their own signature scents through creative layering. Heretic Parfum embodies this philosophy, offering bold, plant-based scents that redefine what clean fragrance can be.