Brand story
AGENT NATEUR
WHO
JENA COVELLO
WHAT
Dedicated to creating products that are as beautiful as they are effective and healthy, Agent Nateur offers deodorants, oils and adaptogens formulated in France and handmade in Los Angeles.
WHERE
Los Angeles, California
WHEN
2014
WHY
Struggles with endometriosis and adenomyosis—chronic women’s health conditions—inspired Jena to take a holistic approach to personal care products, particularly deodorant. When none delivered, she created her own: the cult-favorite Holi(Stick) No. 3.
Q&A
Introvert or extrovert?
Omnivert.
Question?
Answer
Power color?
Black.
Daily uniform?
T-shirt and black jeans.
Cats or dogs?
Cats! Farrah Joon, duh. [Her beloved white Persian.]
Favorite bloom?
Garden roses, tuberose and jasmine in the L.A. springtime.
Theme song?
“Jump” by Madonna, “In Vein” by Rick Ross, “Who Gon Stop Me” by JAY-Z and Kanye West and “You Get What You Give” by New Radicals.
AM ritual?
Snuggling with Farrah, Om meditation, matcha latte, supplements and checking my emails.
PM wind down?
Bath, Kundalini music, Om meditation, and nettle leaf + lemon balm tea.
Greatest escape?
Paris, when I’m alone in my favorite room at Hotel Costes ordering room service and taking a bath!
Secret skill?
Formulation and mind reading.
Biggest struggle?
Overcoming fears, trauma and victim mentality, stopping the people pleasing in order to be accepted, learning not to care what people thought about me, and following my dreams even when they seemed unattainable.
Biggest Inspirations?
Madonna and Rosa Parks.
Mantra?
I AM HAPPY, HEALTHY AND HEALED. I AM WORTHY. I CAN HAVE ANYTHING I WANT IF I WORK HARD ENOUGH. I ACCEPT MYSELF.