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Best of

Clean Beauty GOATs

Clean Beauty GOATs

Whether you’re new to the world of clean beauty, or a seasoned veteran, it can be intimidating to choose the best products for your needs amidst the thousands of buzz-worthy launches. At The Detox Market, where we exclusively curate the best-of-the-best, we're elevating our curation game to new heights with the introduction of our Clean Beauty GOATs. Yes—we’re talking about the ‘Greatest of ALL Time’!

But what makes a product truly the GOAT? Our clean beauty experts have taken a look back at The Detox Market’s legacy spanning over a decade to spotlight the most iconic brands and products that have not only stood the test of time but continue to thrive.

What makes a GOAT?

Our clean beauty experts awarded GOAT status to select products that are  truly top-tier contenders, meticulously selected  based on a criteria that defines greatness: Bestsellers, award winners, new innovative ideas, high sustainability standards, and cult-fave status. Let’s dive a little deeper into the legacy that takes a product from great—to the greatest of all time.



To be one of the GOATs, you’ve got to be a certified bestseller. Our experts combed through the products that consistently fly off our shelves—the undeniable crowd-pleasers that have captured the hearts (and skincare routines) of clean beauty enthusiasts for decades. From top-rated serums to transformative cleansers, these products consistently top the charts, reflecting their unrivaled effectiveness and widespread acclaim. 


Living Libations - Best Skin Ever Seabuckthorn

Living Libations - Best Skin Ever in Seabuckthorn

Price: $60 / 71

The multi-use oil we can’t keep on our shelves.


Pai Skincare - Rosehip BioregeneratePai Skincare - Rosehip Bioregenerate

Price: $44 / 49

The serum with over 2,000 5-star reviews!




The GOATs have not only captured our hearts but also received coveted awards for their excellence—and they continue to reign champion year-after-year. We’re talking about the renowned products that are not only fan-faves, but adorned with accolades from some of the top industry experts. From The Detox Market’s very own Best of Green Beauty Awards, to Allure Awards, and beyond, these are the GOATs certified by experts as clean beauty must-haves. 


ILIA - Limitless Lash Mascara

ILIA - Limitless Lash Mascara

Price: $28/37

The best-in-lash with over 7 awards!


Kosas Revealer Concealer

Kosas - Revealer Concealer

Price: $30 / 41

The viral complexion corrector for a filter IRL, with 14 awards and counting! 


The world of clean beauty is continuing to grow and evolve, making space for new innovations to transform your routine. Our list of GOATs includes products that have continued to push the boundaries of what's possible, utilizing cutting-edge technology, ingredients, and formulations to revolutionize the way we think about wellbeing. While some pioneers are innovating with new technology like artificial intelligence, and others taking the taboo out of topics like sexual wellness, these pioneers are opening new doors for consumers to explore their health and beauty—and providing unrivaled products along the way. 


maude - Vibe

maude - Vibe

Price: $49 / 66

The modern soft-touch vibe taking the taboo out of intimacy.

True Botanicals - RENEW Chebula Active Immunity Serum

True Botanicals - RENEW Chebula Active Immunity Serum

Price: $90 / 120

The celebrity-loved serum spotlighting innovative ingredients.



Meet the GOATs putting the clean in clean beauty. True beauty goes beyond skin deep, and our experts have chosen products that align with our commitment to sustainability. Whether it’s innovative, eco-friendly packaging or responsibly and ethically sourced ingredients, these GOATs exemplify a dedication to both your well-being and the health of our planet.


Kjaer Weis - Cream Blush Refill + Kjaer Weis - Iconic Edition Compact for Cheek

Kjaer Weis - Cream Blush Refill + Kjaer Weis - Iconic Edition Compact for Cheek

Price: Cream Blush - $ 32 / 24    Refillable Compact - $32 / 44 (sold separately)

The pioneers of sustainable, luxury makeup refills 


MV Skintherapy - Rose Soothing & Protective Moisturize

MV Skintherapy - Rose Soothing & Protective Moisturizer

Price: $115/157

The OG moisturizer that was one of the first to champion eco-friendly aluminum packaging. 



Some products get their fame from a celebrity, or a marketing campaign shouting its brilliance from the rooftops. But what really sets a product apart from the rest? A cult following of die-hard fans. Some of our clean beauty GOATs have achieved their status based on their following of devoted fans who can't stop raving about their transformative effects. Real users, just like you, have shared their experiences, praising these products for delivering on their promises and exceeding all expectations. These are the fan-fave holy grails. 


RMS Beauty - Lip2Cheek

RMS Beauty - Lip2cheek

Price: $36 / 47

The dew-it-all sheer stain crafted by celeb MUA, Rose-Marie Swift.

Indie Lee - CoQ-10 Toner

Indie Lee - COQ10 Toner

Price: $36 / 47

IYKYK, this beloved classic is our not-so-secret hydrating hero.


Want to shop the complete list of GOATs? Check out our expert’s guide to the Clean Beauty GOATs HERE.

How We Selected These Products

The Greatest of All Time (GOAT) list was meticulously curated by our team of experts, with products selected based on their innovation, performance, and trendiness. At the Detox Market, all of the products we carry have pure ingredients, exceptional performance, and cruelty free formulations. We've been the trusted clean beauty experts for over a decade, cutting through the clean beauty noise and providing you with nothing but the best in green beauty. You can learn more about our commitment to clean beauty here.

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