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For as long as she can remember, Kaia Naturals founder (and beauty industry veteran) Mary Futher knew she wanted to make a positive impact in the cosmetics industry. After developing routine reactions to conventional products, Mary found her calling: creating a clean beauty line that would make it easy for anyone to switch to a greener routine. Inspired to create clean beauty for busy people, Kaia Naturals targets the conventional products with the highest toxic impact, doing the research and formulating clean alternatives. Rooted in the belief that that natural beauty products should look, feel and smell luxurious—and the belief that quality trumps quantity—Kaia Naturals delivers high-performance, easy-to-use, easy-to-love products that help you look and feel amazing. Mary said it best: "I believe you don't need more products, you need better products." Those better products are here.