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ILIA Beauty is dedicated to carving out a new path in beauty by creating the purest cosmetics possible—without sacrificing performance or luxury. In order for the products to perform exceptionally well, everything is formulated from scratch, with a mix of natural and organic botanics and safe synthetics to ensure the products go above and beyond expectations. ILIA Beauty is mindful that not every natural ingredient is good for the skin, nor is every synthetic bad—instead, it's about finding a balance and falling in love with beauty so you can feel empowered by a sense of choice. The result of the company's mission? Products you can trust, and that make your skin look and feel alive.