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Trend Report

The Top Beauty Trends of 2023

The Top Beauty Trends of 2023

It’s that time of year— after reflecting back on 2022, we’re leaving behind the trends that no longer serve us, and welcoming in fresh beauty perspectives. From protecting your skin’s microbiome, to glowing up your complexion, 2023 will be a year for taking your health and beauty to whole new heights. Expect a whole lot of newness, innovation, and viral trends, but the focus remains on improving your routine so you can bring your best self forward for the year to come. Our team of clean beauty experts are keeping you ahead of the curve with a green beauty forecast: Here’s your sneak-peek of the hottest trends taking 2023 by storm.


Targeted Skinimalism

Skinimlism is a hybrid term, blending ‘skincare’ and ‘minimalism’ - meaning less really is more when it comes to layering products. Aligned with the minimalist lifestyle movement, skinimalism is all about streamlining your skincare routine and focusing on the essentials. Instead of adding more steps to your already busy routine, we’re keeping only the high-performance products that serve our skin, to get you the results you want, faster. 

The skinimalism trend debuted last year, with a focus on lessening your routine with one-size-fits-all products. This year, targeted skinimalism is all about clinical-grade formulas and results driven treatments to address specific issues such as acne, fine lines, and uneven skin tone. Aside from merely simplifying your routine, targeted skinimalism is about being mindful of the ingredients that you use on your skin. Many products contain a long list of unnecessary ingredients, and by sticking to simple, natural ingredients, you can avoid exposing your skin to harsh chemicals and irritants. What’s not to love about a trend that buys you a few extra minutes each day to do the things you love?!

We're here to prove that less really can be more- if you have the right products in your corner. One of the most popular products in the skinimalist routine is serums. Serums are highly concentrated formulas that deliver powerful active ingredients to the skin. Created with a specific goal in mind, such as brightening, hydrating, or anti-aging, serums can help you achieve better results with fewer products. 

Targeted Skinimalist Serum

Pai Skincare - Peptides 5%

Pai Skincare - Peptides 5%

Price: $39

We love this new high-performance Pai Skincare serum in our targeted skinimalist regimen for a number of reasons. First, it's packed with peptides and antioxidants to help smooth and even, while still being kind on sensitive skin types.The concentrated formula promotes collagen and elastin production to minimize the appearance of fine lines and wrinkles, and deliver a deep dose of hydration. Think of this as your one-stop-shop for balanced skin.


Targeted Skinimalist Tool

Aside from high-performance ingredients, skincare tools are a great way to join the skinimalism movement. Tools can target skin concerns like inflammation, lymphatic drainage, and fine lines - all while improving the absorption of your already-minimalist skincare routine. We love tools because compared to other types of skincare treatments, adding quality reusable tools into your routine is an affordable way to achieve derm-worthy results. 

Topping the charts for beauty that’s bound-to-go-viral is cryotherapy skincare tools. Cryotherapy is relatively new on the skincare scene, but boasts some impressive results. To break it down, cryotherapy is a treatment that involves exposing the skin to extremely cold temperatures in order to promote healing, increase blood-flow, and improve collagen production, cell turnover, improve pore size, and reduce redness and inflammation.


Odacité - Cryo-Tech Facial Tool

Odacité - Cryo-Tech Facial Tool

Price: $100

The Cryo-Tech Facial Tool takes cryotherapy to new heights with a dual ended facial massager. Part acupressure gua sha, part delicate under-eye rejuvenator, this tool treats tired, dull skin by relieving tension, improving sagging, and reducing redness and inflammation.

Instead of tools you keep in the freezer (and have to remember to refreeze after use), this Cryo-Tech Tool is cold activated in water after just a few seconds. The tool features a Terahertz tip, a crystal that can instantly become cold and maintain its temperature. Simply grab a cold glass of water, submerge the tip of the tool for 10-15 seconds, and your tool stays cold throughout the treatment!



Microbiome Balance

Great skin takes a village – literally. Your skin’s surface is crawling with healthy bacteria cultures that protect your skin and improve its resilience. 2023 will see more skincare products focused on rebalancing the skin’s microbiome with products packed with prebiotics and postbiotics to keep your flora in check. Think gut health - but for your face. We’re stepping away from harsh exfoliators, skin-stripping cleansers, and strong fragrances, all known to throw your microbiome off balance. Imbalance of the microbiome is what causes irritations like acne and eczema. Integrating microbiome focused skincare into your routine will help stop irritation before it starts, by keeping your skin happy and healthy. 

True Botanicals - Renew Microbiome Enzyme Essense

True Botanicals - Renew Microbiome Enzyme Essense

Price: $105

If you’re looking for a place to start, this microbiome balancing essence is a fantastic. Joining the Renew collection is True Botanicals’ new exfoliating elixir, delivering ultra-soft and dewy skin that glows from within. This clinically proven, 3-in-1 essence exfoliates, plumps, and balances with the power of prebiotics and AHAs. Prebiotics support the growth of healthy bacteria and strengthen the skin barrier for protection against irritants.

Skincare Meets Haircare

Watch out 2023, haircare is getting the VIP skincare treatment. Topping the haircare trends for this year is the skinifaction of haircare- or put simply - treating your hair and scalp to the same reverence we treat our face. This means integrating gentle and clarifying formulas focused on balancing your microbiome, targeting concerns with powerful active ingredients, and showing your tresses a little more TLC.

You may be thinking that we paired back your skincare routine only to add more complication to your haircare routine, but think again! Minimalism works here too if you have the right products by your side. Here’s a simple way to get your 2023 haircare routine up to speed.

EVOLVh - Better Roots Scalp + Hair Oil

EVOLVh - Better Roots Scalp + Hair Oil

Price: $50

 Let’s chat about scalp health. We love this fast absorbing hair oil rich in antioxidants and vitamins to stimulate hair follicles to prevent breakage and protect the scalp. Aside from adding unrivaled moisture and shine, this hair oil contains Follicin, the clinically-proven active ingredient that prevents shedding and increases volume, contributing to your overall hair health. This treatment can be used daily, however if you have thin hair or an oily scalp, we recommend applying 1-2 times a week. A little goes a long way, but your scalp will reward you with healthy, luscious locks in no time.


Glowy, Dewy, Protected Skin

This year we’re putting our fresh faces forward with effortless looking makeup that accentuates our natural features, instead of hiding our true selves. One of the top trends we expect to see more of are products that help you achieve a natural, radiant complexion. The focus is no longer on full-coverage products that mask the skin, but instead enhance one’s natural beauty with glowing, hydrated, and protective products. 

The key to this trend is hydration. Dehydrated skin can appear dull and flaky- especially underneath heavy makeup. Using products rich in hyaluronic acid and  squalene will help plump the skin, letting your natural complexion take center stage. The easiest way to achieve this look is with tinted moisturizers and illuminators- bonus points if they contain SPF! These lightweight formulas provide hydration and sun protection while evening out skin tone and creating a subtle glow.

ILIA - Superserum Skin Tint SPF 40

ILIA - Superserum Skin Tint SPF 40

Price: $62

Nothing says hydrated and protected skin like a tinted moisturizer with the benefits of a serum. This formula contains hyaluronic acid, squalene and niacinamide to firm and hydrate, without clogging pores. If you’re searching for your perfect (color) match, look no further- this oil-free tinted serum comes in 30 shades, and has an SPF 40 to keep you protected from harmful UV rays. Paired with your fave nude lip and mascara, you have a glowy and protected look that can transition from  day to night! 

Nude and Natural Lips

Following suit in the glowy, hydrated, and protected makeup trend are sheer lips. Nude and naturals are all the rage this year, with nourishing and hydrating formulas in the spotlight. It’s time to step away from drying matte lip pigments,  and reach for a tinted balm or gloss that shows off your natural lips instead. 

RMS - Liplights

RMS - Liplights

Price: $36

Celebrate your natural pout with RMS’ 6 shades of ‘your-lips-but-better’ sheers that comfort and nourish. These brand new, dew-it-all lip tints plump and volumize for a shiny but never sticky finish. Packed with plumping peptides and lip-loving botanical butters, these really are the perfect makeup-skincare hybrid for lips in need of repair. Plus, they’re packaged in RMS’ classic artists’ aluminum tube so zero product goes to waste!





Defined Brows

It comes as no surprise that defined brows made this year’s trend-worthy beauty categories— especially with minimalism and the ‘au-naturale’ aesthetic at the forefront of the trend forecast. Eyebrows frame your face and drastically impact your expressions, so when it comes to choosing which assets you want to accentuate in your scaled-back beauty routine, brows are an obvious choice.

19/99 Beauty - Graphite Brow Pencil

19/99 Beauty - Graphite Brow Pencil

Price: $28

Whether you’re seeking a bold brow, or just looking to fill some gaps, this precision pencil is easy to use and mimics the texture of a graphite drawing tool. Ideal for beginners to makeup artists alike, this hard formula pencil provides a silky smooth application that can look just like your natural hair growth. The dual-ended pencil includes a spoolie to blend the pigment evenly throughout the brow, and comb through any imperfections. 

How We Selected These Products

The 2023 Beauty Trend Report was meticulously curated by our team of experts, with products selected based on their innovation, performance, and trendiness. At the Detox Market, all of the products we carry have pure ingredients, exceptional performance, and cruelty free formulations. We've been the trusted clean beauty experts for over a decade, cutting through the clean beauty noise and providing you with nothing but the best in green beauty. You can learn more about our commitment to clean beauty here.



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