Brand story
AYUNA
Who
Begoña Sanjuan and Isabel Ramos
What
Minimalism meets cutting-edge science in Ayuna’s exquisitely effective skincare range inspired by the concept of “less is more.” With high-performance formulas that feed skin precisely what it craves, Ayuna delivers maximum results.
When
2017
Where
Barcelona, Spain
Why
For two decades, Begoña, an esthetician, and Isabel, a formulator, created award-winning, luxury skincare for other brands. After concluding the best results came from clean beauty, the industry veterans joined forces and Ayuna was born.
Q&A
Hometown?
BS: Mequinenza, Spain.
IR: Born in Lyon, France and grew up in Mataró, Spain
Background?
BS: I’m a beauty educator (and fanatic!), as well as an esthetician.
IR: I’m a formulator with a PhD in Chemistry
Ideal escape?
BS: Having a beach to myself.
IR: My father’s hometown village in the Tabernas Desert of Spain—it recharges my body and soul
Ice cream flavor?
BS: Turrón (a Spanish specialty made with nougat).
IR: Dark chocolate (as dark as possible)
What is your secret skill?
BS: Storytelling.
IR: Dressmaking—I love the process
What is your biggest challenge?
BS: Counting to ten. Sometimes I speak before I think.
IR: Being present in the here and now
What is your best life advice?
BS: If you don’t like the road you’re on, take another one.
IR: Follow your inner direction