We are planting 412,766 trees in 2020.

You can think of forests as the Earth’s lungs—breathing in carbon dioxide and exhaling oxygen.
Over the past 100 years, human beings have eliminated more than 50 percent of the world’s forests. Additionally, we have emitted over 1.5 trillion tonnes of CO2 since fossil fuel was first utilized in 1751. The result? Along with damage to ecosystems, wildlife, and weather patterns, the planet’s temperature is rapidly rising.
The latest climate change data shows that there is an urgent need for reforestation—especially in rainforests that reduce the most CO2. There’s no time to waste—restoration efforts must start now to make an impact.
That’s why we’ve partnered with Eden Reforestation Projects, a non-profit that plants millions of trees and ensures they grow to maturity, all while providing thousands of jobs with life-transforming wages for villagers in countries where poverty is rampant. Healthy forest systems also support local wildlife and ecosystems, while preventing desertification, erosion, and flooding.
FAQs
Where are you planting trees?
We are focusing our efforts in Madagascar where only ten percent of the island’s forests remain, and 75 percent of animal species do not live anywhere else on the planet, including eight species of endangered lemurs.
What kind of trees are you planting?
There are actually multiple types of trees needed to reforest Madagascar. One of the focuses is coastal mangrove trees in Northwest Madagascar. Mangroves provide stability against erosion and improve ocean and coral reef health.
What happens after the trees are planted?
Local villagers in impacted communities not only plant the trees, but guard them to protect them while they mature. Agreements are also made with the government and community authorities to protect restoration sites.
How do trees help climate change?
Among many other benefits, trees produce oxygen, sequester carbon, and cool land. It is estimated that adding 2.2 billion acres of tree cover would capture two-thirds of man-made carbon emissions.
How you can help?
SHOP SMART
We will plant a tree for each online order and every product sold from our Sustainability Collection, plus all Detox Mode products.
BE SOCIAL
We will plant a tree when you spread the word on your Instagram feed. Find out how below.
SHARE A POST, PLANT A TREE
Choose a graphic to share on your feed, and we’ll plant a tree. Tag us and use #sustainabilitystartsnow to join the movement. Simply scroll until you see your chosen image, then click Download Now.