Big results require big ambitions, and we’re determined to make a difference.
The Warming Stripes depict global temperatures from 1850 to the present.
Our Commitment
Time to act
When I came across the #ShowYourStripes campaign—a simple, fact-based, visual representation of the global rise in temperature over the past 120 years—I was stunned. Comparing where my parents were born on the chart to where my birth year fell was eye-opening enough, but when I placed my kids on the dark red stripes? I realized things needed to change, and soon.
It’s time to act. The Earth CPR Initiative is our sustainability roadmap for the next five years. Our goals are as ambitious as we are committed—very—and we’re excited to inspire others to join us along the way.
There’s no time to waste.
It’s time to act. The Earth CPR Initiative is our sustainability roadmap for the next five years. Our goals are as ambitious as we are committed—very—and we’re excited to inspire others to join us along the way.
There’s no time to waste.
Romain, Founder & CEO
Earth CPR
The Earth CPR Initiative is our sustainability roadmap to achieving our goals of being carbon negative, planting at least 2.5 million trees, and inspiring others to follow suit—all by 2025.
Explore our initiatives
Clean
Being part of the solution starts with cleaning up the mess that already exists. Company-wide recycling is a critical part of that, along with best practices like keeping our coastlines clean and choosing eco-friendly products.
Plant
Proactively contributing to a thriving planet is central to our vision, and we are working with Eden Reforestation Projects to do just that. By planting trees—a single mature tree can absorb 48 pounds of carbon dioxide per year—we’re creating a cleaner, greener future for generations to come.
Reduce
Becoming carbon negative by 2025 means rethinking our processes to see where we can reduce our waste. From our stores and offices to our shipping warehouses, we’re making simple changes that yield results, now and over time.
Trees planted since 2020
0
620,000
(Goal for
end of 2022)
end of 2022)
Want to help? Here’s how.
SHOP SMART
We will plant a tree for each online order and every product sold from our Sustainability Collection, plus all Detox Mode products.
BE SOCIAL
We will plant a tree when you spread the word on your Instagram feed. Find out how below.
Shopping more sustainably is a click away
We’ve partnered with EcoCart, an e-commerce plugin that offers you a more eco-friendly way to shop our site. EcoCart’s integrated algorithm can quickly determine the exact cost of offsetting emissions from manufacturing and shipping your order, giving you the option to cover this cost at checkout—approximately 1-2% of your cart’s total.
How it works
Making your order carbon neutral is as easy as 1-2-3
1
Add your desired items to your bag.
2
Look out for the little Earth icon in your cart—this will swiftly calculate your order’s carbon impact.
3
Once EcoCart calculates the amount, click the ‘add’ button to make your order carbon neutral.
4
Rejoice in knowing you’ve made a positive impact on the planet—one order at a time.
When green beauty meets blue beauty
Fact: 11 million tonnes of plastic enter our oceans every year. We’ve partnered with Cleanhub—a tech-first solution that works with businesses to fund the collection and recovery of ocean-bound plastic. It’s the only plastic collection solution that provides real-time tracking to verify impact.
1+1 for the planet
The plastic-neutral stamp of approval
You may have noticed a “Plastic Neutral” badge popping up on our The Detox Market and Detox Mode product pages. For every one of these certified products purchased, Cleanhub will collect an equivalent amount of plastic (or more!) in polluted countries on our behalf, giving you peace of mind knowing your purchase is a force for good.
SHARE A POST, PLANT A TREE
Choose a graphic to share on your feed, and we’ll plant a tree. Tag us and use #sustainabilitystartsnow to join the movement.