TIME TO ACT
When I came across the #ShowYourStripes campaign—a simple, fact-based, visual representation of the global rise in temperature over the past 120 years—I was stunned. Comparing where my parents were born on the chart to where my birth year fell was eye-opening enough, but when I placed my kids on the dark red stripes? I realized things needed to change, and soon.
It’s time to act. The Earth CPR Initiative is our sustainability roadmap for the next five years. Our goals are as ambitious as we are committed—very—and we’re excited to inspire others to join us along the way.
There’s no time to waste.
The Earth CPR Initiative is our sustainability roadmap to achieving our goals of being carbon negative, planting at least 2.5 million trees, and inspiring others to follow suit—all by 2025.
Explore our initiatives