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The 8 Best Natural Eye Shadows for Serious Beauty Lovers

The 8 Best Natural Eye Shadows for Serious Beauty Lovers

As we continue to live in this pandemic world of virtual meetings (snore!) and mask-wearing out and about, there's never been more eyes on, well, the eyes.

Whether yours are brown, blue, green, or hazel, or shaped in a specific way, it's essential to look for shades and formulas that complement these traits rather than diminish them so you can impress your co-workers when discussing your task list on Zoom.

Featuring natural and organic ingredients, such as hemp seed oil, jojoba oil, and vitamin E, and ranging from powders to creams and single shadows to palettes, these are the best natural eyeshadows to enhance your gaze and awaken your complexion. Get your makeup bag ready!



Best Natural Eyeshadow for Brown Eyes

ATHR Beauty -



ATHR Beauty - Ametrine Mini Crystal Eyeshadow Palette


Price: $24

Review: 4.5/5

Got bold, beautiful brown eyes? You're in luck—pretty much anything goes when it comes to eyeshadow shades.

But if you really want to make them stand out, seek neutral colors like salmon and bronzy gold.

Our top pick? This beautiful eyeshadow palette from ATHR Beauty. Infused with real crystals (yes, you read that right!) and nourishing oils, each shade is sure to make brown eyes pop with minimal effort. It’s a universally flattering neutral palette with pretty pigments that you can build up for a more dramatic look.

We love sweeping the metallic hues across the eyelids, the neutral matte shade under the brow bone and inner corner, and the darkest shade in the crease to add a touch of smoky intensity.

And if you aren't already convinced, the brand chose to scrap the mirror and magnets, making this palette 100% recyclable—so you can be eco-friendly and gorgeous!


Best Natural Eyeshadow for Blue Eyes

Kosas - 10-Second Eye Gel Watercolor Eyeshadow

Kosas - 10-Second Eye Gel Watercolor Eyeshadow in Electric

Price: $15

Review: 4.7/5

Got a set of baby blues? Less is more when it comes to enhancing this dreamy eye color.

You'll want to steer clear from anything too harsh, including dark, smoky tones, especially if you have a fairer complexion.

Instead, seek lighter, neutral shades that complement the cool, icy tones of your blue hues.

These newly reformulated 10-Second gel shadows from Kosas boost incredible staying power and are infused with liquid skincare ingredients—including shea butter, jojoba oil, and orange flower water—to reveal a light-wash of color with a glistening (glitter-free!) sheen.

All the neutral shades are an excellent choice for highlighting blue eyes, but we recommend Electric (a warm iridescent pearl), Blaze (a neutral bronze), and Simmer (neutral beige champagne).


Best Natural Eyeshadow for Green Eyes

W3LL PEOPLE - Power Palette Eye Shadow in Taupe 



W3LL PEOPLE - Power Palette Eye Shadow in Taupe

Price: $31

Review: 4.8/5

Hey there, green eyes! Lucky for you, your peepers are naturally vibrant, so you can focus more on shadows that let them do the talking rather than packing on ones that steal the show.

We recommend a shimmery taupe for daily definition and a deeper brown for a more elevated nighttime look. There's no better hues for the job than this Best of Green Beauty award winning palette.

Luckily, this gorgeous and cruelty-free eyeshadow palette has all the shades you need to make your mesmerizing eyes pop.

Buildable and long-lasting, these creamy shadows range from silky-mattes, satins, and pearl finishes to add subtle definition without going over the top.

We recommend using a blending brush to diffuse the shade of your choice across your eyelids or a flat shader brush to pack on the pigment for a more impactful look.



Best Natural Eyeshadow for Hazel Eyes

ILIA - The Necessary Eyeshadow Palette in Cool


Price: $38

Review: 4.8/5

Born with hazel eyes? You chameleon, you!

Because of how multifaceted your eye color is (sometimes they look brown, sometimes they look green), there are more colors you can play with to make them pop, depending on what you want to highlight.

Steer clear of heavy, smoky shadows that can hide the flecks of green and gold in your eyes. Your best bet? Metallic neutrals, light pinks, and burgundy shades.

Luckily, The Necessary Eyeshadow Palette from ILIA has all the shades and more you need to bring out the different sides of your hazel eyes. With a mix of matte, satin, and metallic finishes in plenty of cool tones, you can customize your look from natural to bold to take you from daytime to nighttime.

Plus, the compact features a sleek mirror for touch-ups on the go!


Best Natural Eyeshadow for Older Women

La bouche rouge, Paris - Red Leather Eye Shadow Set


La bouche rouge, Paris - Red Leather Eye Shadow Set


Price: $110

Review: 4.9/5

Going through the stages of age and finding that your eyeshadow isn't applying as nicely as it once did? Don't lose hope—instead of giving up on shadow altogether, seek natural eyeshadows that help soften the signs of aging eyes (we're looking at you fine lines, wrinkles, and dryness!)

And because you're a grown woman, you deserve the most luxurious, clean eyeshadow palette out there, like this perfectly crafted one from the Parisian natural makeup brand la bouche rouge, Paris.

Featuring four luminous shades, each infused with skin-smoothing hyaluronic acid, shea butter, and rice powder, it's the perfect palette for achieving any look you desire without the fallout, creepiness, or creasing you've experienced with eyeshadows in the past.

Plus, like all la bouche rouge products, this eyeshadow quad fits into the brand's sleek, refillable metal compact, which has a chic upcycled leather sleeve (sourced from a prestigious tannery in France). Talk about an upgrade for your eyelids!


Best Natural Eyeshadow for Sensitive Eyes

Lily Lolo - Laid Bare Eye Palette


Lily Lolo - Laid Bare Eye Palette


Price: $34

Review: 4.5/5

Got sensitive eyes that well up every time you go near it with makeup?

Try switching to a more natural, allergen-free formula that still gives you the same effects as conventional eyeshadow without common irritants like fragrance, filters, or synthetic dyes.

While any of our clean eyeshadows are safe for sensitive eyes, this simple, do-it-all palette is a perfect place to start when transitioning to cleaner alternatives and lets your natural beauty shine.

This eyeshadow palette features a selection of eight neutral eyeshadows infused with natural ingredients like jojoba and argan oils for a smooth, silky application that makes it effortless to build a cohesive eye look that won't budge throughout the day.

Plus, they're vegan-friendly and gluten-free, checking all the boxes!

We recommend using the lighter shades across the eyelids and on the inner corners to brighten and the darker shades in the crease to intensify the look (hello, smoky eye!). Trust us—you'll never go back to your old eyeshadows again.


Best Natural Eyeshadow for Hooded Eyes

Kjaer Weis - Eye Shadow Refill 

Kjaer Weis - Eye Shadow Refill

Price: $20

Review: 4.8/5

Ever watched a makeup tutorial and realized that the eyeshadow look doesn't quite work for your eyelids? We've all been there.

It's because all eyes come in different shapes and sizes, including almond, round, and, as we'll be discussing, hooded.

You might be thinking, how do you know if your eyes are hooded? An easy test is by looking straight into a mirror with your eyes open. If the skin on your upper eyelid drops over your natural crease and sits closer to the lash line, then you know you've got it—joining the club of celebrities like Jennifer Lawrence and Selena Gomez!

So how do you achieve the perfect natural eyeshadow look for hooded eyes? The key is to open them up by seeking lighter, brighter shades that help accomplish this.

Try these single natural eyeshadows from makeup artist-founded clean beauty brand Kjaer Weis. The shades Cloud Nine, Charmed, and Grace are perfect for adding a subtle luminosity to make your eyes pop.

Another tip for faking a lifted look is by using deeper, matte shadows (Transcend and Onyx are great for this!) along the outer two-thirds of the lid and lash line to give your eyes a one-up. Just be sure to use an eyeshadow primer to guarantee long-time wear!

Bonus: Swap in the different shades with the refillable and recyclable Red Edition Eyeshadow Compact.


Best Natural Eyeshadow for Fair Skin

Alima Pure - Pearluster Eyeshadow in Champagne


Alima Pure - Pearluster Eyeshadow in Champagne


Price: $11.90

Review: 4.6/5

For those whose complexions lean towards the paler end of the spectrum, it's essential to go for eyeshadows that strike a perfect balance between enough color payoff for it to show up but not dark enough for it to wash out your skin tone.

The best natural eye shadow shades? Light champagnes, taupes, and bronzes help warm up your complexion without going over the top.

We recommend these beautiful pearlescent pigments from Alima Pure as they are the perfect one-and-done shadows for sweeping across your entire lid for a soft, shimmery gaze.

The shades Champagne and Taupe are your best bets for illuminating your eyes without overwhelming your paler skin so it can shine.

Oh, and did we mention they also work great as a cheekbone highlighter? Score!


Best Natural Eye Makeup Remover

Botanical B Enzyme Cleansing Oil + Makeup Remover


Botanical B Enzyme Cleansing Oil + Makeup Remover


Price: $42

Review: 4.8/5

We get it—removing your eye makeup at the end of a long day (or night) can deter you from applying it in the first place.

But what if we told you we have a makeup remover that really does take it all off with a few effortlessly swipes?

Meet the bestselling cleansing oil and makeup remover in one that will change the game for you. Not only does it remove a full face of makeup with the ease of a knife slicing through butter (see where our heads are at?), but it also cleanses and nourishes your skin, thanks to natural ingredients like sunflower, pumpkin, and papaya seeds oils.

We recommend starting the removal process by dispensing a few pumps onto a cotton pad (you'll love our Reusable Rounds) and gentle swiping it across your eyelids to remove any eye shadow, liner, and mascara.

Then warm 1-2 pumps into your palms and apply directly to dry skin, massaging it across your entire face and splashing some warm water to emulsify it.

You'll see it naturally turn into a delicate, milky emulsion that feels so comforting on your skin as it melts away all the products and impurities on your face.

Ta-da—your makeup will be gone before your eyes!


How we chose the best eyeshadows on this list

These natural eyeshadows were meticulously curated by our team of experts based on their innovation, performance, and buzz-worthiness. At the Detox Market, all of the products we carry have pure ingredients, exceptional performance, and cruelty free formulations. We've been the trusted clean beauty experts for over a decade, cutting through the clean beauty noise and providing you with nothing but the best in green beauty. You can learn more about our commitment to clean beauty here.

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