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The Edit

The Edit: 7 Viral TikTok Beauty Trends We Love

The Edit: 7 Viral TikTok Beauty Trends We Love

You won’t need a ring light at this year’s holiday shindig thanks to these social media- approved must-haves.

Cult-followed makeup brand Kosas is best known for two things: their skincare-powered makeup and their A-list fanbase including Mandy Moore, Olivia Wilde, Mindy Kaling, and the queen of glazed skin herself, Hailey Bieber.

Bieber dubbed the brand’s complexion products a fave when she shared her “lazy makeup” routine with her followers. She uses the medium-coverage Revealer Concealer—formulated with caffeine, peptides, and vitamin B5—under her eyes to brighten and cover up dark spots.

Equally creamy and hydrating, the Revealer Skin-Improving Foundation SPF 25, has racked up its own notable following for its flattering blurring effect. It comes in 36 shades and goes on like a second skin thanks to plumping hyaluronic acid and squalane.

For the ultimate sign-off, make like a model walking us through your own routine and lightly dust on Cloud Set Setting Powder. It creates a smooth, invisible barrier that disguises imperfections and resists shine—no magazine cover shoot (or famous husband) required.

More Makeup Looks We Love From TikTok

Clean Girl Aesthetic

The Vibe: Radiant and impossibly fresh makeup that requires minimal effort.

You Need: RMS Beauty - Living Luminizer

Get the Look: Apply an iridescent highlighter to the highpoint of your face to get that lit-from-within sheen.


Siren Eyes

The Vibe: An imperfectly sultry and smudgy take on the cat eye.

You Need: 19/99 Beauty - Precision Pencil

Get the Look: Run an eye pencil in an inky shade along your lash line before using a small brush to blend it out.


Contour Connect the Dots

The Vibe: A naturally-sculpted complexion in half the time.

You Need: ILIA - Multi-Stick Palette

Get the Look: Draw dots along the contours of the face before blending for an easy and effortless finish.


Fluff & Full Brows

The Vibe: Sky-high arches that rival the pencil-thin brows of the 90s.

You Need: Kjaer Weis - Brow Gel

Get the Look: Swipe the brush in the opposite direction of hair growth to build up the volume before setting brows in place.

Learning is beautiful.

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