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Pura uses the finest of natural, skin-friendly ingredients, and is free of everything else. Pura's founder, Lane Edwards, has become an expert in researching ingredients and formulating eco-friendly skincare that is sustainable and effective. Our potions contain plant and flower derived essences, and wild harvested ingredients. Pura's handcrafted concoctions are created to promote healthy, gorgeous skin, and a deep connection to all things earthly and beautiful.