Brand story
INDIE LEE
WHO
Indie Lee
WHAT
Mindfully crafted with purposeful ingredients, Indie Lee’s eco-chic line of self-care products encourages daily rituals for achieving healthy, vibrant-looking skin.
WHEN
2010
WHERE
South Salem, NY
WHY
On Earth Day in 2009, Indie Lee awoke from surgery for a rare brain tumor. Finally cured, she took this as a sign to follow her true passion—creating her namesake line of clean skincare that marries nature with science for optimal well-being.
Q&A
Astrological sign?
Libra, full-on.
Smoothie or juice?
Smoothie.
Favorite scent?
Fresh lavender or eucalyptus.
Go-to weeknight meal?
Salad (from the garden when possible) and fish.
Sneakers or sandals?
Converse sneakers.
Current reading material?
Good Morning, I love you—a book on mindfulness and self-compassion.
Latest binge-watch?
Ted Lasso—so good!
How do you recharge?
Meditation and gardening.
Bedside table essentials?
Water, humidifier, and a good book.
How do you define success?
Being present, living with purpose, and being of service.