Brand story

INDIE LEE

WHO

Indie Lee

WHAT

Mindfully crafted with purposeful ingredients, Indie Lee’s eco-chic line of self-care products encourages daily rituals for achieving healthy, vibrant-looking skin.

WHEN

2010

WHERE

South Salem, NY

WHY

On Earth Day in 2009, Indie Lee awoke from surgery for a rare brain tumor. Finally cured, she took this as a sign to follow her true passion—creating her namesake line of clean skincare that marries nature with science for optimal well-being.

Q&A

Astrological sign?

Libra, full-on.

Smoothie or juice?

Smoothie.

Favorite scent?

Fresh lavender or eucalyptus.

Go-to weeknight meal?

Salad (from the garden when possible) and fish.

Sneakers or sandals?

Converse sneakers.

Current reading material?

Good Morning, I love you—a book on mindfulness and self-compassion.

Latest binge-watch?

Ted Lasso—so good!

How do you recharge?

Meditation and gardening.

Bedside table essentials?

Water, humidifier, and a good book.

How do you define success?

Being present, living with purpose, and being of service.