Our Commitment

To our Detox community,

Diversity has always meant much more to me than simply acknowledging differences—it’s about moving beyond tolerance to celebrating the richness of individuals, regardless of who they love, what they look like, or where they come from. After all, the best things in life—whether family or friends, food or beauty—are made even better from diversity.

I founded The Detox Market on the belief that our choices have real power, and that everyday changes can lead to profound, lasting transformation. When it comes to diversity and inclusion in the beauty industry, what matters most is not only awareness, but advocacy and action—taking concrete steps to pave a better way forward toward equality and representation.

We are committed to leading by example and being the industry change we want to see. Here’s how we’re starting.

Onwards and upwards—always,

The Detox Market - Canada

Romain, Founder & CEO

How we’re paving a better way forward

Community & Culture

The goal of our Diversity & Inclusion council is to ensure everyone feels safe, heard, and valued. We’re prioritizing cross-departmental coffee chats, and implementing ongoing feedback opportunities to create the most welcoming environment possible.

Talent & Leadership

Representation matters. By investing in training, mentorship, and professional development resources for BIPOC employees, we’re doing our part to support a more equitable future.

Brands & Partnerships

We’re always on the hunt for a diverse pool of brands, and while this hasn’t changed, we’re doubling down on our commitment to proactively seek out partnerships that align with our values.

$1M commitment

We’re committing $1,000,000 over four years to help launch and accelerate BIPOC-owned green beauty brands by investing in media space, funds for marketing, creative resources, and senior-level mentorship across all business operations.

Media Space

Marketing Funds

Creative Resources


Our BIPOC-owned brands

Over the past few years, we’ve had the pleasure of getting to know some incredible BIPOC-owned green beauty brands, many of which are underrepresented in the beauty industry. To combat this inequity, we’ve pledged to carry at least 20% BIPOC-owned/BIPOC-founded brands—here are some of our favorites. As of April 2021, we’re at 25%.

The Launchpad

The Launchpad is our ongoing initiative to help BIPOC founders launch new green beauty brands and accelerate their growth. Why? We believe entrepreneurs are huge drivers of change and innovation, and have the power to disrupt the status quo for the better. Through investing in media space, funds for marketing, creative resources, and senior-level mentorship across all business operations, our goal is to help them take their company to the next level.

The Detox Market - Canada

Clean Rebellion

In search of cleaner beauty products for her skin, Teju Owoye discovered good old castile soap. LEARN MORE
The Detox Market - Canada

Holy Curls

Born and bred in London, England, Holy Curls is all about empowering women to embrace their natural curls. LEARN MORE
The Detox Market - Canada


Created to address the toll of everyday stressors, Frigg’s plant-based remedies support overall well-being to combat common beauty woes. LEARN MORE