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Pai
Organic skincare. Goodness built-in.
Beauty You Can Trust
For the past 10 years, we’ve been carefully vetting products to bring you the cleanest, most effective options. Less than 2% of submissions earn a spot on our shelves.
Pure Ingredients
All the products we carry are free from anything on our Banned Ingredients List.
Exceptional Performance
Our team researches and reviews thousands of products to ensure safety and efficacy.
Cruelty-free Formulas
We believe beauty should spread joy, not cause harm.
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Find Your Match
Don’t know where to start? We’re here to help.
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We think you’re going to love these
Based on your responses, here are some products we’ve picked out just for you.
Carbon Star
$79
An overnight complexion clarifier that brings new meaning to the term beauty sleep. Wake to fewer imperfections and smoother skin. Sweet dreams are made of this.
(80% of testers agreed)
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(80% of testers agreed)
The Light Fantastic
$89
A fantastical face oil that relieves the look of stressed-out, reactive skin. Powered by omega-rich ceramides to seal in moisture, and infused with antioxidant-rich cacao and schisandra to fortify and protect, the calming, light-as-air formula delivers smooth, supple skin. The perfect end to any skincare regimen, both morning and night.
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Love & Haight
$78
Powered by avocado and jojoba, known for their hydrating properties, this skin-softening day cream conditions skin and leaves it soft, supple, and revitalized. Formulated with may chang and jasmine oils, in addition to other nourishing botanical extracts, the vitamin-rich formula smells heavenly and absorbs quickly, imparting a fresh glow that lasts all day.
Formerly known as Avocado and Jojoba Hydrating Day Cream.
Back to Life
$89
Designed to provide hydration without aggravating the skin, this serum replenishes and comforts dry, sensitive complexions. Formulated with antioxidant-rich Australian berries, coconut extract, and hyaluronic acid, this gentle blend leaves skin feeling impossibly soft, smooth, and soothed.
Dinner Out
$59
Combining fruit acids with skin-supporting actives, this 10-minute mask gently detoxifies and decongests pores. Copaiba and kaolin help draw out impurities and soothe the look of blemishes, while AHAs soften and brighten. Cooling and calming, the silky formula is ideal for combination skin that is also prone to sensitivity.
Formerly known as Copaiba Deep Cleanser AHA Mask.
Salvation Jane
$129
A no-nonsense, hydration-rich face cream for skin in need of salvation. Formulated with plumping hyaluronic acid and nourishing echium—known in Australia as the last plant to survive a drought—this nourishing formula is the ultimate remedy for restoring moisture and calm to skin.
Formerly known as Age Confidence Cream.
Instant Kalmer
$99
Keep skin calm and carry on. This cooling serum is enriched with sea aster to ease the look of redness and schisandra to soothe unsettled complexions. With a touch of omega 6-rich thistle oil for lightweight hydration, this skin-supporting formula revives and restores for optimal resilience.
Formerly known as Sea Aster and Wild Oat Redness Serum.
Century Flower
$49
This alcohol-free tonic contains water extracted directly from lotus root and orange blossom plants to refresh and soothe skin. Rich in amino acids, vitamins, and trace minerals, the hydrating spritz evens and smooths the look of the skin. Perfect for restoring comfort and glow on demand.
Formerly known as Lotus and Orange Blossom Tonic.
Virtuous Circle
$59
A physical exfoliator starring gentle, ocean-friendly jojoba beads. The gel-based formula delicately lifts away impurities and uneven texture for smooth, polished skin. With zero downtime, it’s ideal for those new to exfoliating or prone to sensitivity.
Formerly known as Kukui and Jojoba Bead Exfoliator.
Curtain Call
$69
Revive skin in less than 10 minutes with this brightening face mask. Fuelled by omega-rich rosehip oil to deeply nourish and strawberry leaf for an instant radiance boost, this buttery formula leaves skin smooth and soft to the touch. Paired with a gentle muslin cloth for effortless removal.
Formerly known as Rosehip Bioregenerate Rapid Radiance Mask.
Viper’s Gloss
$119
A potent serum that delivers a supercharged dose of vitamins, omegas and essential nutrients to restore your radiance. This silky blend combines ten powerful plant actives carefully selected to hydrate and nourish. The result? Skin that appears plump and youthful.
Formerly known as Age Confidence Oil.
Heavy Mettle
$34
A helping hand for dry, chapped skin. Loaded with sea buckthorn that was carefully extracted in order to preserve its antioxidant content, this fast-absorbing hand cream replenishes essential nutrients and moisture for smooth, soft skin. An uplifting aroma of fragonia essential oil provides a subtle citrus scent.
Formerly known as Fragonia and Seabuckthorn Hand Cream.
Rosehip Bioregenerate
$29
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$49
Streamline your skincare routine with this potent multitasking oil that aims to improve the appearance of dull skin, blemishes, discoloration, and fine lines. The rosehip fruit and seed oil blend is full of essential nutrients like omegas 3, 6, 7, and 9, plus antioxidant-rich carotenoids and vitamin E. You can count on this ultra-softening formula to leave skin supple and glowing.
The Anthemis
$79
Like a gentle hug for reactive skin types, this calming day cream nourishes even the most sensitive complexions. Bursting with antioxidant-rich chamomile and rosehip, plus omegas 3, 6, 7, and 9, the formula works to visibly reduce the appearance of redness and agitation. The silky texture absorbs quickly, delivering hydration and baby-soft skin.
Formerly known as Chamomile and Rosehip Cream.
Middlemist Seven
$69
This cult-favourite, pH-balanced cream cleanser is the ideal formula for reviving dry, sensitive skin. A soothing trio of oils—camellia, rose, and lavender—gently cleanses while imparting essential moisture. Equipped with an organic dual effect cleansing cloth for delicate removal sans stripping.
Formerly known as Camelia and Rose Hydrating Cream Cleanser.
System D Eye Serum
$79
Revive dull under eyes with this comforting, cooling eye serum. Featuring an omega-rich ceramide complex to seal in moisture, plus antioxidant powerhouse schisandra to defend against external stressors, it leaves skin looking fresh, taut, and smooth while boosting resilience.
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The Impossible Glow
$59
For subtle radiance add one drop to your daily moisturiser. For a more intense bronzing effect, massage one to two drops directly into skin. Or gently dab across cheekbones as a highlighter.
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Feather Canyon
$69
This light-as-a-feather eye cream supports supple skin without the greasy feel. It stars fatty acid-rich echium to smooth the look of fine lines, plus vitamin E-packed argan oil for targeted hydration. Perfect under makeup, it plumps and softens delicate under eyes for a silky-smooth, wide-awake finish.
Formerly known as formerly Echium and Argan Eye Cream.
The Gemini
$99
This two-part system works to diminish the appearance of stretch marks. The innovative oil and cream system combines both essential forms of nourishment to keep skin feeling strong and supple. An ultra-effective combination of vitamins E and C, plus omegas 3, 5, 6, 7, and 9, promotes even, supple, and smooth-looking skin.
Formerly known as Pomegranate & Pumpkin Seed Stretch Mark System.
All Becomes Clear
$79
Find clarity with this balancing serum formulated for blemish-prone skin. A purifying duo of zinc and copaiba eases the look of breakouts and banishes excess oil. The powerful yet gentle blend layers perfectly under moisturizers without stripping or pilling.
Formerly known as Copaiba and Zinc Blemish Serum.
Polly Plum
$49
An intensely hydrating cream formulated for sensitive skin, this silky, rich lotion is the ultimate multitasker for dry skin. Calendula is a gentle and soothing oil for daily skin nourishment. Additional organic plant oils and butters soften and hydrate the skin while the high levels of essential fatty acids in echium help to promote the look of suppleness.
Formerly known as Comfrey and Calendula Calming Body Cream.
The Pioneer
$69
Designed for oily, combination, and blemish-prone skin, this balancing day cream minimizes the appearance of blemishes. Fatty acid-rich thistle and borage oils provide soothing moisture, while lavender bestows a feeling of harmony and calm. The hydrating blend absorbs instantly, leaving behind a matte, velvet-like finish.
Formerly known as Geranium and Thistle Cream.
Light Work
$39
Formulated with vitamin C-rich rosehip—the star of Pai's iconic Rosehip BioRegenerate Oil—this golden cleansing elixir effortlessly rinses away every last trace of sweat, grime, and makeup. Conditioning olive and sunflower oils melt away impurities, while geranium and jasmine oils soothe and soften, leaving even the most sensitive skin feeling fresh, balanced, and oh-so-clean.
Formerly known as Light Work Rosehip Cleansing Oil.
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Formerly known as Light Work Rosehip Cleansing Oil.
Back to Life Hydration Hit
$48
$80
Meet Pai’s NEW Back To Life Hydration Hit – your round the clock sensitive skin routine. The five day-and-night saviors are just what tight, dry or dehydrated skin needs to bring it back to life.
Hydrate and protect skin every morning with the rich Avocado & Jojoba Hydrating Day Cream.
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Hydrate and protect skin every morning with the rich Avocado & Jojoba Hydrating Day Cream.
Living Water
$48
A purifying tonic that revitalizes and decongests unruly skin. Featuring a complimentary duo of nutrient-rich rice plant water and rosemary, it balances skin while restoring comforting hydration. The alcohol-free formula is an ideal post-cleanse spritz or midday skin refresher.
Formerly known as Rice Plant and Rosemary Rebalancing Tonic.
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Customer Reviews
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Meet the Maker
Sarah Brown
Sarah Brown founded Pai when she developed hyper-sensitive skin out of the blue and was unable to find products that could help. Ensuring every formula is organic, vegan, and cruelty-free, Sarah and her team focus on creating effective skincare with the customer at the heart of it all.