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Cut through the noise with Provenance

Shop your values with evidenced product claims.

What does Provenance verified mean?

Any brand or product with a proof-point icon has shared verifiable evidence to support their product claims so you can shop confidently and transparently.

What are Proof Points?

Proof Points are the interactive icons found on a product page, like ‘Vegan’, or ‘Climate Neutral’, that indicate a sustainability claim has been verified. It helps you shop claims that align with your values.

Shop confidently with verified claims

“PROVENANCE is a platform to enable commerce as a force for good. So, we work with businesses that make or sell products, and we enable them to make their supply chains and the impact behind those products transparent."

Jessi Baker, founder of Provenance