Brand story
RMS BEAUTY
WHO
Rose-Marie Swift
WHAT
A cult-favorite cosmetics line featuring clean, high-quality formulas that hydrate, illuminate, and nourish.
WHEN
2009
WHERE
Charleston, South Carolina
WHY
Credited with inventing the term “luminizer”—and being the first to create one—acclaimed makeup artist Rose-Marie Swift’s namesake brand was inspired by her personal wellness journey. The ultimate goal: Helping people reclaim their right to healthy beauty.
Q&A
Hometown?
North Vancouver, Canada
Last text you sent?
I wished my sister a happy birthday this morning
Perfect AM?
Blue skies, sunshine through the window, and a cup of tea
Currently missing?
Going to my favorite restaurants
Takeout order?
I never do takeout. It’s not my thing!
Star sign?
Aquarius—I’m actually a professional astrologer
Exercise routine?
All over the place
Shower song?
I wouldn’t even have time to get through a whole song
Mood booster?
Music! I have a very eclectic taste
Best splurge?
Advanced healing modalities. (Also antique mirrors.)
Biggest lesson?
Everything that goes wrong
Most grateful for?
My intuition
Words of wisdom?
Less is more. Always