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Brand story



Rose-Marie Swift


A cult-favorite cosmetics line featuring clean, high-quality formulas that hydrate, illuminate, and nourish.




Charleston, South Carolina


Credited with inventing the term “luminizer”—and being the first to create one—acclaimed makeup artist Rose-Marie Swift’s namesake brand was inspired by her personal wellness journey. The ultimate goal: Helping people reclaim their right to healthy beauty.



North Vancouver, Canada

Last text you sent?

I wished my sister a happy birthday this morning

Perfect AM?

Blue skies, sunshine through the window, and a cup of tea

Currently missing?

Going to my favorite restaurants

Takeout order?

I never do takeout. It’s not my thing!

Star sign?

Aquarius—I’m actually a professional astrologer

Exercise routine?

All over the place

Shower song?

I wouldn’t even have time to get through a whole song

Mood booster?

Music! I have a very eclectic taste

Best splurge?

Advanced healing modalities. (Also antique mirrors.)

Biggest lesson?

Everything that goes wrong

Most grateful for?

My intuition

Words of wisdom?

Less is more. Always

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