Brand story

SPARITUAL

WHO

Shel Pink

WHAT

Inspired by clean ingredients, spa culture, and the art of self-care, SPARITUAL’s indulgent products encourage intentional touch to relax your senses, and nourish skin and spirit.

WHEN

2004

WHERE

Los Angeles, California

WHY

Inspired by her conscious upbringing and a longing for a healthier approach to beauty, Shel founded SPARITUAL. The meaningful self-care rituals are designed to encourage people to slow down and return home to themselves.

Q&A

Hometown?

Los Angeles

Morning beverage?

Turkish coffee

Introvert or extrovert?

Both

Go-to podcast?

"This Jungian Life"

Cure for jetlag?

Sunlight

Ideal weekend activity?

Reading, painting, and spending time with family and friends

Favorite season?

Fall in Michigan

Favorite word?

Serendipity

Unexpected hobby?

Dancing. Not sure if that is unexpected..

Surprising skill?

I’m ambidextrous!

Mid-afternoon snack?

Sunflower seeds, dark chocolate, and green tea

Happy place?

My home

Bucket list?

Seeing the Northern Lights

Best advice?

Don’t ever take anything personally

Words to live by?

Dance, dance, dance