Focusing our sustainability initiatives has helped us see clearly.
What does the term ‘plastic neutral’ mean to us?
Making Smarter Moves
When we launched our Earth CPR Initiative back in 2020, we committed ourselves to tangible actions that would help us work towards a cleaner future.
Now, in 2022, our world is in a much different place.
While we remain committed to our previous goals we have consciously decided to evolve our efforts, taking a step further—on firmer ground—to drive change.
That’s why we’ve committed to being plastic neutral by 2023. With the beauty industry producing an estimated ⅓ of the planet’s plastic waste, it’s important that we stop being a part of the problem and instead work to be a part of the solution.
We’ve made this commitment to not only set a standard for our in-house brands but to inspire and empower other industry members to do the same. After all, a collective effort is what will truly set a shift in motion.