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Welcome to

The Launchpad

We started our Launchpad program in 2020 to support and accelerate clean beauty brands owned by Black people, Indigenous people and people of colour, by providing creative resources, retail strategy consulting, and senior-level mentorship in the beauty industry.  

Calling All BIPOC Beauty Founders

Want your brand to succeed in the retail space and see your products on our shelves? The 2024 Launchpad is now accepting submissions. Submit your applications online before January 5, 2024 to be considered.



Meet the Launchpad grads

Discover hot new brands from The Detox Market’s Launchpad Program, supporting and accelerating BIPOC owned clean beauty brands.


Former Google executive turned beauty founder, Davlyn Mosley, harnessed her mother's dermatologist career expertise in melanin-rich skin as inspiration to create a simple yet effective skincare collection for all skin tones and types.

Kiss Kiss Goodnight

When her son developed severe eczema, Shelly Ann Winokur leaned on her expertise in chemical engineering and her MBA to develop sensitivity-approved, dermatologist-tested body care designed specifically for children.


Motivated by the alarming rates of household waste, mother-daughter duo Alejandra and Charo Guerra set out to create sustainable alternatives to scented candles. Together, they embarked on a mission to redefine the candle industry by creating zero-waste, refillable alternatives.


Maua, meaning flower, was founded as a celebration of Flower Nutakor's African heritage, combining her passion for natural products and organic ingredients with her studies in Business Communication, leading her to start her own skincare business.


With a background in pharmaceuticals, founder Maryann Okoro used her knowledge of effective African ingredients to create her plant-based skincare line. The brand's name, derived from an African Igbo word meaning restoration and radiance, reflects Maryann's passions with a portion of proceeds supporting autism services.


Inspired by her father’s battle with Parkinson’s Disease, founder Christina Louey developed vitamin D-infused lip care as an innovative solution for nutrient intake, particularly beneficial for those who are homebound or reside in northern climates.

Meet the Class of 2022

Salwa Petersen

Lawyer-turned-clean-beauty-entrepreneur, Salwa developed her eponymous haircare line to blend African beauty traditions, like Chébé, with modern technology and science-backed formulas for healthy, luscious strands. 


After her daughter was diagnosed with Pigmentary Mosaicism, pharmacist Sejal Patel developed Plantkos using Ayurvedic herbs and actives that target skin’s deepest dermal layers, where many common concerns of people with melanin-rich skin begin. 

Muri Lelu

This luxury skincare line developed by Gilah Elul, Sarah Girgis and Muri Lelu—three first generation North American women with roots in France, Egypt and Belize—features full flower hemp, a powerful antioxidant.


Aromatherapist Kavisha Mirza’s own minimal skincare routine prioritized skin health. With that as her guide, she decided to share her approach with the world, developing a skincare line packed with highly concentrated ingredients that are gentle enough to use daily.

Skwálwen Botanicals

Ethnobotanist Leigh Joseph’s collection of plant medicine for healthier skin honours cultural plant knowledge, Indigenous science and self-care rituals, and is made with sustainably harvested and sourced botanicals.


Nearly all plastic toothbrushes end up in landfills. Sophia Hyun refused to accept that, so she worked with a team of dentists to create a sustainable version made with biodegradable materials and innovative bristle technology.

Meet the Class of 2021


With everyday stressors taking a toll on her hair and skin, Kimberly Dillon harnessed the healing properties of cannabinoids and adaptogenic herbs to create her plant-powered wellness collection.

Holy Curls

Aiming to empower women to embrace their natural texture, Badria Ahmed formulated her inclusive line of clean haircare with all curl patterns in mind—spiral, tight, kinky, and everything in between.

Sarisha Beauty

Jacqueline Johal created Sarisha—which means charm and elegance in Sanskrit—a line of handcrafted botanical skincare inspired by her Indian roots and her time spent in Paris.

Clean Rebellion

After learning that not all soap is created equal, Teju Owoye crafted her blend of castile soap using 100% organic olive oil that’s safe for all skin types, making the centuries-old cleanser cool again.

The Veddas

Jacinta Kanakaratnam pulled inspiration from Ayurveda to create her line of self-care staples after she noticed a gap in the market for natural and affordable men’s grooming products.


After discovering the skin-transforming powers of the bark of the Mimosa tenuiflora, an antioxidant-rich plant, Helena Mendès decided to make it the star of her vegan skincare range.