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Founded in California, 100% PURE® is an organic cosmetics beauty firm focused on providing all-natural skin care, color cosmetics and bath and body products. Completely free of all harmful toxins, 100% PURE® is a line of nourishing personal care items made only with the highest quality ingredients. Products are 100% cruelty-free are completely free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. Beauty, as pure as it is powerful.